Defining Our Identity: Help Shape Who We Are and How We’re Perceived
As Soroptimists, we are united by a clear goal: be a global voice for women. But how do we communicate who we are to the world? This is where corporate identity comes in.
What is Corporate Identity?
Corporate identity is the way an organisation presents itself to the world. It includes not just a logo, but the entire image we project—our values, our mission and how we want to be perceived. A clear and consistent corporate identity boosts our recognition both internally and externally, it strengthens our impact, helping us connect with the right people, build trust, and amplify our message.
Why is This Important Now?
The recent development of a new emblem by Soroptimist International (SI) has triggered an important opportunity for Soroptimist International of Europe (SIE) to revisit our corporate identity. As we reflect on how best to represent ourselves in the future, this is the perfect moment to reconsider our positioning as an NGO for women, by women.
We Need Your Voice!
This is an inclusive process, and we want to hear from you! We invite you to participate in a survey. Your feedback will guide how we define our positioning, messaging, and visual branding as we move forward.
Together, we can strengthen Soroptimist International of Europe and ensure our presence is as impactful as our mission.
